Diana Schmidtke is known as a force behind the men’s grooming revolution. Her portfolio has been shaped by her work with some of the most prestigious clients among the entertainment and beauty industries, spanning red carpet, editorial, film, and brand relations. Because of this, her artistry and knowledge of craft have been discovered and in demand by a global audience that seeks to embrace, understand, and converse over the handsome aesthetic.
"I chose Joey and Bo as our NEXTGEN talents because the art of hair and makeup are the two necessary modalities for a successful career in the beauty arts. It was important to me to feature artists talented in both arts as one does not exist without the other." – Diana Schmidtke