Ellen Devine

With an unrelenting work ethic, unparalleled motivation, and relatable demeanor, Ellen Devine has found her true passion as a Redken educator. Always ambitious to learn more, she strives to inspire stylists to expand their knowledge and never stop trying to give clients the cutting-edge, innovative, and customized looks they want.  “Thoroughly understanding the principles of color and design can significantly improve your technical skills and allow your creativity to flow much easier,” says Ellen. Having a strong foundation in color and design, her ambition is to empower other stylists to “Learn Better, Earn Better, Live Better”.

Mentor — Sam Villa

Redken 5th Avenue NYC


1. Describe the vision of your Trilogy of Beauty presentation.  Sometimes it’s all about reaching back to the past to create the future yet with a more modern twist to make the past fresh. When I began thinking of my presentation, I began to think of Fashion Week as an inspiration and where fashion is moving for the upcoming season. Redken 5th Ave is constantly backstage as a leader during Fashion Week allowing Redken an insight into the hair fashion forecast. During NYFW for fall 2015, we saw a strong presence of the '70s fused with Rock & Roll as a "Rebelution" of a modern past begins to take off. I have been inspired to create a "Rebelution" of the past with a fresh, modern street, club, and avant-garde approach that represents an organic yet modern taste of today.

2. How has your mentor guided/inspired you?  Sometimes all you need is someone to tell you that you’re on the right track and give you positive reassurance. Sam has been there to walk me through my thoughts and allow me to anchor them with authenticity. He has me creating a mood board to visually see the story. Once that was created, I moved to mannequins to create the look. Once the look had direction, I practiced the looks over and over again and again. He has been a constant inspiration to me since the beginning of my career. I can remember sitting in my room watching his YouTube channel in awe. It’s a true honor to be mentored by such a talented artist.

3. What has been the best advice your mentor has given you?  It’s easy to overthink and overthinking can cause doubt. The best advice I needed to hear was, “…Be Ellen Devine. Don’t try to be someone you are not. Trust your eyes and your hands.” Sam told me to focus on how I can, not why I can’t.

4. What has been the most memorable moment in your career thus far?  The moment that sticks out to me the most was backstage after an event, a fellow Redken Artist told me someone in the audience wanted to talk to me. During the show, the main stage artists were asking the audience questions and giving out product to the participants. I walked out and she said, “I won! I took a class with you earlier this year and I knew the answer because of you!” She hugged and thanked me. It struck me so much because this is why we, at Redken, believe in the power of education; to empower and to grow fellow stylists.

5. What would be your best piece of advice for future professionals?  Building a clientele takes time. Keeping a clientele can be even harder. In today’s world, it takes years to find clients and seconds to lose them. I believe to become a successful stylist you must truly give your best and care about every single person that sits in your chair. Take pride in your work and remember:  “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer